How to Structure an Effective Typographic Heirarchy

All communication has rules. Writing has rules as down to its bare bones. The bare bones being the size, weight, color, contrast, case, and position. These bare bones allow for a better communication for a piece of writing as like this page we know the title is the title because it is a larger size and is a thicker weighted font compared to this text. Writing’s bare bones are all about typography which when done effectively has a strong sense of hierarchy. This hierarchy is seen in different forms such as in a book where there is the title, subtitles, paragraph text, and captions. Title being the largest in size and possible having the heaviest weight while the caption being the smallest in size.

Published by Amanda Potts

Digital artist from toledo.

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